Welcome to Sports & Entertainment Marketing!  

Course syllabus is linked below.  This course is designed to use the exciting world of sports and entertainment to teach principles of marketing and expose students to multiple marketing strategies.  Exposure to these concepts is augmented with student field trips each year. 

Course Catalog Description: Sports and Entertainment Marketing will teach marketing concepts via the sports and entertainment industry. Sports and Entertainment Marketing will help students develop a thorough understanding of the marketing concepts and theories that apply to both sports and entertainment events. Students will learn about the marketing mix, channels of distribution, event sponsorship, distribution, pricing, economics, market segmentation, event management, and marketing plans. Students will apply their knowledge of marketing strategies in various projects and complete a comprehensive marketing plan.